Many students are cash-strapped, nowadays. Nevertheless, their purchasing power is very high. Research reveals that 20 million students in the US have a combined disposable income of $417 billion. Moreover, another survey of students' parents reveals that students now make 70 percent of their purchases themselves. These purchases are often made on credit cards. Therefore, students often have a significantly higher purchasing power.

If you know this, you can utilize it to capture the attention of the 16-24 age demographic. However, it is essential for your product or service to appeal to the lifestyle of the students. Additionally, student ambassadors should be utilized to spread the word about your product or service to their friends and classmates.

If you have not yet considered this demographic, it is time to reach out to them now!

Social media is a popular method for socialization and communication between many young people. Students are the majority users of social networking sites like Facebook and Twitter. These are the right places to introduce brands to young people.It is probably the right place to introduce a brand to them. To capture the student audience, it is essential to be a part of the conversation; it is also important to keep them engaged. Social media is the ideal platform for this.

However, studies state that half of these social media savvy youngsters fail to follow brands on social networking sites. Students who do follow often only show temporary, marginal support. Social media is definitely a great platform for engaging students and spreading the word. However, it is definitely not the best for brand introduction and recognition.

Tabs

Your website only has a few seconds to capture your prospect’s interest. If your marketing message doesn’t connect with your audience they will continue their search until they find what they are looking for.

Your website only has a few seconds to capture your prospect’s interest. If your marketing message doesn’t connect with your audience they will continue their search until they find what they are looking for.

Your website only has a few seconds to capture your prospect’s interest. If your marketing message doesn’t connect with your audience they will continue their search until they find what they are looking for.

Accordions and Toggles

 
If you don’t have a written technology plan, the odds of making optimal technology investments is very low. Without a plan your purchases will be reactionary in nature and will typically target existing computer problems.
If you don’t have a written technology plan, the odds of making optimal technology investments is very low. Without a plan your purchases will be reactionary in nature and will typically target existing computer problems.
If you don’t have a written technology plan, the odds of making optimal technology investments is very low. Without a plan your purchases will be reactionary in nature and will typically target existing computer problems.
We will direct our statistical activities to meet the needs of users, and where practicable, make sure that the information we provide is equally accessible to the whole community.
We will direct our statistical activities to meet the needs of users, and where practicable, make sure that the information we provide is equally accessible to the whole community.
We will direct our statistical activities to meet the needs of users, and where practicable, make sure that the information we provide is equally accessible to the whole community.

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